To create a winter wonderland experience for customers and stuff
Bentley Motors Headquarters, Crewe, Cheshire, UK
Bentley events coordinators outlined plan was to organize an action packed, family based fun day to reward staff and a chance to show case some of the newest cars to potential customers. The event would run over a 2 day period. The rink needed to be installed and removed quickly.
The rink was to be built within the grounds of Bentley Headquarters. The rink was built on hard standing, vehicle test area under the canvas cover of a marquee. The marquee was fully themed as a winter wonderland. The rink size that perfectly fitted the area available was the 16x12 (192)m2 rink which was capable of holding 64 skaters at one time.
Once all the entertainment was complete the site was ready for the event. Effect lighting and seasonal music was used to add to the festive experience. With over 2000 potential customers and 2500 staff attending the event, the timings were critical of each activity to allow guests so have a fun filled day. The rink was run in skating seasons of 30 minutes to ensure 128 skaters could take part in the activity. Over the 2 day period the ice rink alone had in excess of 2000 skaters.
Over the 2 day period the ice rink alone had in excess of 2000 skaters. Both event organisers and guest were over joyed with the up take. To finish the day we had arranged for an ice hockey match/ demonstration.
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